Supporting The Gender Related Issues An Initiative Named Pink Has Been Launched By The Kerala Government
Post on 01,May 2017   5:00 AM
By - PolyEyes Staff
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Recently Kerala State Road Transport Corporation (KSRTC) will roll out Pink colored buses exclusively for women in Thiruvanantpuram. The bus drivers and the conductors of these buses will be women.

Gender Park Initiative: It is an initiative to bring together the state, academia and civil society on a common platform to address the gender issues.

It is located in Kozhikode, an initiative by the Department of Social Justice, Government of Kerala.

It is first of its kind in the world to become the premier convergence point for gender related activities in the region.

Earlier, state government had launched the “She Taxi” service in 2013 under the Gender Park

Initiative to provide safe journey to women through cabs driven by women.

Key Objectives of PINK:

  • To provide safe and comfortable public transportation to women especially during peak hours when buses are overcrowded.
  • To provide livelihood to women eliminating the general stereotype related to women –oriented jobs

Other initiatives on similar lines are:

Greater Hyderabad Municipal Corporation (GHMC) has introduced unique and modern electronic toilets (e-toilets) for women called “She-toilets” These have smart and eco-friendly lighting and flushing systems.

The International Institute for Gender and Development (IIGD): It is dedicated to carry out high quality research, design effective capacity development program and provide innovative, practical recommendation to policymakers and public to foster gender equality.

International Conference on Gender Equality (ICGE): Park hosts a biennial conference bringing scholars, practitioners, policy makers and professionals from around the world to a common platform to explore obstacles to gender-just development.

Last year Kerala introduced Pink Police Patrol (also known as Pink Beat Patrol) team for enhancing the safety for women and children in public places. It includes specially trained women police personnel only.

Conclusion: As a country, we are at a very nascent stage of development and therefore need to surpass all kinds of social evils, narrow-mindedness and discrepancies deep rooted in any sphere of life.

Such initiatives are steps to cater women and further improves social issues pertaining to working women. For the upliftment of an Indian woman, working conditions has to be improved as much as the legal scenarios are focused upon. Kerala already has highest literacy rate in India and highest sex ratio among all the Indian states, and by introduction of such initiatives it is further improving the conditions and successfully projects itself as a role model for all other states. 


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