The Big Billion Day Forced To Revise The Rules In Online Retail Market
Post on 09,October 2014   10:57 PM
By - Miss. Ananya Ghosh
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MUMBAI: Considering the present market scenario has the traditional retailers put themselves in a disadvantageous position? The altercation between retail stores and their cyber rivals seems to have escalated after Flipkart’s “Big Billion Day” sale on Monday which has offered attractive discounts on a wide range of products. It was a grand success with Flipkart claiming that it had recorded sales of $100 million on Monday.

Alexa (which is an audience measurement website) ranks Flipkart as the 85th most popular website in the world and sixth in India.

‘The E-commerce companies are offering discounts ranging from 20% to 70% whereas the traders are forced to sell same products in offline markets at higher prices since their purchase prices are much higher’ said Praveen Khandelwal. national general secretary of the Confederation of All India Traders, in a letter to the minister. He has also demanded for the establishment of a regulatory authority to oversee the online retail market zone.

Amazon on Thursday will cut off its six day diwali dhamaka week. The spokesperson of Amazon refused to discuss about the sale of discounts it intended to offer.

However , Flipkart’s big sale ran into trouble after the website crashed and customers complained about the cancellation of the products they had ordered on the website. This lead the Flipkart founders Sachin and Binny Bansal to issue an apology for failing to meet the bulk of orders from the customers.

Flipkart deployed nearly 5000 servers and had prepared for 20 times the traffic growth , but that even failed before the volumes of traffic at different times of the day.

The Union government has said it would consider the need to redefine the guidelines governing online retailing websites after being flooded with complaints against the online retailers.


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