Technology Company Apple Inc looking to create a new market segment with the iPad mini launch which is a new premium small tablets.
Its important hardware includes the mini's spectacular, nearly surreal build quality and its amazing array of apps. But unlike other Apple products, iPad mini isn’t necessarily a slam-dunk because of its high price and odd ergonomics.
The Apple iPad mini is the most beautifully built device, It's amazingly thin at 0.28 pounds and whisper-light at 10.9 ounces; where the bright LCD screen joins the aluminum body there's a simple beveled metal edge, like on the edge of the iPhone 5.
The iPad mini works like a shrunken-down iPad 2 . Same apps, same screen resolution, same performance. Everything's a little smaller and a little sharper than on the iPad 2 because the pixels are smaller, but it's not a Retina display. It's not even as tight as the screen on the Kindle Fire HD.
Apple bets on the 275,000 iPad apps will make a difference here, to create the revenue. As Apple showed on stage and as I've recounted several times, the 275,000 apps designed for Apple's iPad generally beat Android tablet apps, brutally.
7-inch Android tablets have been able to coast along because blown-up phone apps don't look outright band on their screens, the way they do on 10-inch tablets.
The iPad mini is also not a one-handed tablet. At 5.3 inches wide (to the Nexus 7's 4.7 inches), it's just too wide so it's wider than the competition.
I know there are all different sizes of hands, and mine are pretty small. But there's no denying that the additional width makes a significant ergonomic difference, and it isn't in the iPad mini's favor. The very narrow bezel makes the problem worse, not better, as there's less of an area to grip the tablet by without activating the touch screen.
Apple Inc reaches out to the schools and helps design curricula, which often involve iPad-only apps. Savings from the lower price add up when you intend to buy in bulk and your choices are iPad or nothing, because only the iPad offers the educational books, apps and resources you want.
The Price of iPad mini
The iPad mini costs $329, which is more than the nearest rivals as the Amazon and Google are charging for the Kindle Fire HD and Nexus 7.
Apple Inc is selling this as a premium small tablet, which will support 275,000 apps, with variety of accessories and the in-person support and sales experience at Apple Stores.
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