Choosing a new provider is always a delicate step. You will commit resources (time and money) and you do not want to go wrong. But then how to choose the right SEO agency to manage the visibility of your website? Here are our global recommendations. Do not hesitate to apply them also to our agency!
Watch his visibility on Google
To choose your natural SEO agency, you can start by looking at the keywords on which your site is positioned. Can an agency that cannot position itself do it for you? It also demonstrates his expertise in his field of activity. Our agency site is for example positioned in 1st page on the emblematic requests "seo" and "seo agency".
Check his notoriety
Is the agency active in the field of SEO? Does she sponsor or participate in events? Does she share her experience on a company blog? Is it active and followed on social networks?
If a lack of activity on the internet is not necessarily negative for a freelancer (some are more discreet than others), it is a little rarer when it comes to agencies.
Test his references
Does the agency propose on its website customer references? Of cases customers? Does it name some of its clients or, if so, does it propose to divulge some of its customers? If this is the case, do not hesitate to call some clients of the agency to have a direct feedback on the quality of its services and its customer relationship.
Feel free to dig deeper and take a step back on the testimony you will receive. Each agency has a lot of special customers. Contact multiple clients if possible.
Check his financial health
It is a step often forgotten and yet it is essential. Indeed a natural referencing service takes place over several months / years. You are committed to a new partner, you must check the strength of the latter so you do not find yourself without a provider overnight and lose investments already committed. To do this, go to the legal notice of the site and find the agency on the service.
Your interview with the agency
We strongly advise you to carry out an interview with the selected agency (s). If the agency is not too far from home, an appointment at its premises is ideal. This allows you to meet your interlocutor, to see the team and the premises of the agency. A phone call, if any, allows a more humane contact than the simple e-mail.
From then on, listen attentively to what your interlocutor proposes to you: Does he / she inquire about your sector of activity? Does he listen to your expectations? Is it able to perform a quick analysis of your site and identify areas for improvement? Does it present you with references in your sector of activity? Examples of results? What tools does it offer to estimate the results of its services? Etc.
If you do not understand some technical points, do not hesitate to ask for clarification. This will allow you to identify the skills of your interlocutor (an expert must be able to popularize his subject). Remember that nothing is urgent, avoid agencies that give you ultimatums. Ask for a quote (free) and explanations on it if necessary.
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