Top 5 Benefits Of Combining Email Marketing With Sms
Post on 15,June 2022   12:46 PM
By - PolyEyes Staff
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If you have a long-form marketing message, email is a better option. On the other hand, SMS is meant for shorter messages and quick responses. You can use email marketing for a big chunk of your funnel. And use SMS marketing to help seal the deal.

For instance, you send your salon customers weekly or monthly email updates and send an SMS for a special deal valid only for the day. Having these channels combined for your marketing campaign is sure to boost your

All in all, combining these two channels can help you create a marketing campaign that yields great results. So, if you've been underestimating the power of an email or SMS in your digital marketing, it's time for reconsideration. 

Are you looking for tips to create a robust marketing campaign? Not sure whether or not to include SMS or email in that campaign? If you're nodding your head, you're at the right place. We have put together the top 5 benefits of combining email and SMS marketing to help you make up your mind.

It Gives You A Higher Quality Customer Database: Marketing emails and text messages are sent to customers who are permitted to do so. They've provided you with their consent, whether they filled a sign-up form on your site or tick a box to receive text notifications. This consent means you now have the permission to communicate with them via email or SMS. This list of customers is higher quality than data you gather via other online mediums.

SMS and email marketing offer a customized solution for your target audience rather than showing them ads they don't want to see. And email and SMS marketing are only for those interested in what you have to tell them. It is what makes these two marketing strategies super beneficial for marketers.

Search engine and social media ads are for the general public who may or may not know about your brand. But, email and SMS marketing is targeted at those who already know your brand. Thus, this kind of communication has more real estate for your business. It helps you build your brand image. Even brief missives can boost the brand image and consumer sentiment when done right.

It Helps Marketers Evaluate And Track The Success Easily: Both of these marketing are direct response-focused mediums. They automatically lend themselves to effective performance measurement. Also, each of these marketing delivers various common metrics that can be employed to combine or compare results. It would provide a better picture of your marketing campaign's success, such as:

Click/engagements with links;

Messages delivered;

Open rates;

Spam complaints;

Unsubscribers.

The metrics of these marketing channels make it simpler to assess the performance of each channel. Also, marketers can put these channels together to compare and have a complete picture of responses and engagement to the overall campaign.

You may also go to "my Google reviews" and evaluate your reviews and design your marketing campaign accordingly.

Additionally, they can also assess the performance and ROI at the audience level as the lists can be categorized into well-defined audience groups. When it comes to other channels, this level of evaluation can be challenging. Hence, the combination of SMS and email is the best trackable and evaluating option for marketers.

It Is Cost-Effective: Email marketing is known to be one of the most cost-effective strategies. Sending an email is relatively cheaper than any other channel of marketing. SMS is also similar to email. The cost to send an SMS isn't that expensive either. And both of these channels have proven to perform extremely well in getting engagement.

The low costs and high engagement can be massive ROI winners if implemented properly. Hence, it is rational to combine both channels to create a robust marketing strategy. Doing so is sure to boost the reach and engagement at affordable rates.

It Helps Marketers Create A Smart Marketing Strategy: When you think of combining SMS and email marketing, consider sending different types of communication via text messages, just like personalized emails.

Triggered messages: these messages alert the consumers about various events such as weekly reports, account log-in attempts, order shipments, etc.;

Transactional messages: these are sent as a response to consumers' actions such as password resets, purchases, etc.;

Promotional messages: these messages inform the customers about special deals, new products, etc.

Remember, SMS marketing is useful for urgent messages. For instance, sending a couple of valid codes only for 24 hours in an SMS is more useful than an email. Therefore, combining both channels for your marketing plan is always a win. Also, it helps you with your brand's personal reputation management.

It Helps The Business Achieve Its Long-Term: Email and SMS marketing complement each other pretty well when combined for the same campaign. As a result, they make it easier to reach your long-term goals.

If you have a long-form marketing message, email is a better option. On the other hand, SMS is meant for shorter messages and quick responses. You can use email marketing for a big chunk of your funnel. And use SMS marketing to help seal the deal.

For instance, you send your salon customers weekly or monthly email updates and send an SMS for a special deal valid only for the day. Having these channels combined for your marketing campaign is sure to boost your bussiness.

All in all, combining these two channels can help you create a marketing campaign that yields great results. So, if you've been underestimating the power of an email or SMS in your digital marketing, it's time for reconsideration.

 


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