By 2019, it is estimated that content marketing revenue will sour to over $300 billion. Yet, 70% of all marketers admit that they lack an integrated or consistent content strategy. As compared to traditional advertisements, 70% of all consumers desire to learn about goods and services through content. However, only 58% of marketers who undertake content marketing register success. Among the top marketing challenge for the content strategy of at least 63% of all businesses is generating leads and traffic. Further investigation reveals that 28% of marketers lack a strategy, 28% have limited internal resources, and 23% lack content. These statistics indicate a clear divide between the revenue potential of content marketing for businesses and the opportunity utilization gap. It is for this reason that businesses are rushing to leverage the best marketing tools in the market today.
While traditional marketing channels such as print and television media still provide viable options for businesses, the best marketing tools are online. Research by Deloitte Digital found for every $1 spent by a customer, $0.56 directly resulted from digital interaction. Mobile digital experiences help consumers make well-informed and productive purchases leading to repeat clients almost all the time.
Best modern marketing tools provide the added advantage of business intelligence and automation. The best part about these marketing tools is that they avail digital experiences with flawless dynamism to fit individual consumer archetypes. Through extensive data analysis, the best marketing tools curate customized information using consumer behavior and analysis of other real-time factors. The consumer receives fully personalized guidance and support through the entire purchase cycle. Before the purchase, consumers’ access nuanced information about the product. Details such as tastes and preferences, prices, reviews, and manufacturing insights among others help the consumer pick the most suitable match for their needs.
Beyond the purchase, these marketing tools collect consumer interaction data and insights to inform the next purchase cycle. Modern consumers are not only highly opinionated, sassy and informed but equally social. Every purchase is likely to be celebrated or criticized in social media. With the best marketing tools, the business improves its consumer experiences with every purchase by accessing this information.
“There are many examples but among the top marketing tools include Google Trends, Google Analytics, MailChimp, and HootSuite”, tell experts at Pro-Papers.
As an invaluable marketing tool, Google Trends projects visualizations of data and trends localized to the vicinity of the business in real time. Visualization and real-time transmission of trends validate business ideas and opportunities in a fast manner and adopting user-friendly ergonomics. Its usability heuristics have been time tried and tested to provide a painless experience for a marketer. All the marketer requires to do is to key in the keywords on the Google Trends website or select the name of the industry and search. Further keywords can be added to extract comparable data.
This free software works with the Google Search Console to provide businesses with an opportunity to peek into valuable insights about the website traffic. It is an incredible tool that captures a wealth of information relating to who visits a particular website and what they do on it. The Google Search Console helps to diagnose any website problems to optimize traffic. Google Analytics captures numerous data points that include visitations per time period and origins of these visitors whether from referrals, direct, social, organic search, and ads among others. It also captures the keywords that visitors use to find a particular website. More importantly, it captures the interests and demographics of the users, pages visited, and how long they spend on a particular page. Such information is a vital data mine for marketers who can then optimize their marketing campaigns and the website to suit the user behaviors in order to turn traffic into leads and finally into a business.
Email marketing has managed the weather the storm of social media platforms as a significant tool every marketer should leverage. For many businesses and consumers, the primary and official mode of communication is through email. MailChimp is cashing in on this potential with a significant update that has turned its business services portfolio into a full marketing platform that supports small business enterprises (SMEs). MailChimp has transcended only offering email services that have been its mainstay for the last 20 years to incorporate a number of marketing features.
The best marketing tools are incomplete if they exclude social media. Individual social media platforms such as Facebook, Instagram, Snapchat, and Twitter among others each present unique marketing propositions to a business. Collectively, they bear a huge competitive advantage in the marketplace. However, for a marketer, the common fear is that social media consumes a lot of time to manage and keep up with the trends even where the intent is purely marketing rather than socializing. HootSuite provides an intelligent mechanical function that assists marketers to cut down on the inefficiencies of managing social media platforms. Essentially, a central management platform allows a marketer to objectively manage social media content by scheduling posts. It has an added advantage of advanced reporting tools that appropriate and integrates data from various social media campaigns to determine the effectiveness by calculating ROI.
The global marketplace is now digitally powered and driven by connected consumers. Digital market place experiences have created an increasingly large and fluid online community.
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