MEC Estimates Great Opening For KBC 6
Post on 07,September 2012   10:00 AM
By - Mr. S.N Singh
views 5716

Mumbai,Sept,7:MEC has announced its expectations regarding of television ratings for Kaun Banega Crorepati (KBC) 6 which premieres will be aired tonight.

The rating agency tells the key guiding factors factored in its methodology as: program promotions on the broadcaster’s network and other channels, promotion across other media, search volume index as a measure of viewer buzz and base channel share of the airing at Sony channel.

Based on the above calculation methodology, MEC estimates that the KBC rating for the opening weekend will be 5.4 TVR (15 years+, SEC ABC, all India). This is 10% more than the opening TVR of 4.9 last season.

MEC forecasted that the KBC 6 will deliver higher for three reasons: increase in base viewership for Sony television, search volumes indicating double of last year, and the show moving to the weekend, avoiding a clash with soaps as well.

GeethaShiv, national director, analytics & insight, MEC, said, “The performance of this season of KBC will be followed closely by media and clients given that last season had helped Sony displace competition. MEC’s initiative in estimating ratings of such high expectation properties like IPL, World Cup and now KBC, is part of our endeavor to deliver insights that help our clients in formulating their investment decisions.”

Earlier MEC did the estimation of IPL ratings; the agency has partnered Meritus Analytics India for the KBC prediction.

Meritus and MEC has constructed a statistical model using a set of TV shows to understand the factors affecting people using television(PUT) and channel share for non-sports programs, before the estimate was arrived at, an MEC statement said.

Sunder Muthuraman, managing partner, Meritus Analytics, commented, “We have used best in class statistical methods to estimate KBC ratings. Our finding that KBC advertising on other channels had the highest impact on the increased PUT of the program time slot seems to suggest that substantial part of the increased rating is likely from viewers of other channels and time bands tuning into Sony during KBC.”

 


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